Key question:
The question of which career to choose is inextricably linked to how you want to shape your own future, and it is often difficult for young people to answer. This is especially true for those who have grown up in the difficult context of the culture of their country of origin and the so-called dominant German culture. How can we support young people in general, but especially those with a migration background, in finding a way to productively combine their origins and current circumstances in planning their lives?

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Conditions:
All societies, in Europe and beyond, face the problem of losing their potential. The acute shortage of skilled workers in most Western countries is just one example. It is not that there is a general lack of potential, but rather that the existing potential is not being used.

This is primarily a structural problem. Instead of activating the existing skills, the already acquired knowledge and, most importantly, the desire and passion for individual development of a large number of young people, they are more or less generally segregated and managed as non-integratable or unwilling to integrate. This lack of activation is now partly in the 3rd generation.

The most effective way to change this is to use the already existing programs, as they have been launched for years by the respective governments, the EU or the United Nations, and to make them much more real at the grassroots level, in the regions and cities, as it has been happening so far.

The basis for this is, first of all, mutual communication between the target group (i.e. young people with a broad spectrum of potential) and the young people who are already established in terms of "being on their way". Therefore, we need a collaboration between the organizers of the support programs and the institutions responsible for those who are "on their way", such as the Academy of Visual Arts, Frankfurt..

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Group to activate:
Acquisition of participants in cooperation with cultural organisations and communities targeting different groups of migrants.

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Methodical Approach:
Determine the path: Together with the participants of the support program, the students of the Academy concretize their respective options, what is the goal they want to achieve, why do they want to achieve this goal, how can the goal be realized.

Objectification of the idea: The idea of what and why is objectified in terms of design. What does what I want look like? This can be done with all creative means and media. The students are active both as designers and as mentors for those involved in the support program.

Field Research: At the same time, field research will be conducted to investigate the reasons why the majority of those eligible do not take advantage of the support programs offered.

Communication Design: Based on the results, communication measures will be conceived, designed and implemented.

More information regarding the methodical approach can be found here.

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Occupational field:
Design in Cultural Communication