if-not-what-else.jpg

If not (–) what else

(could save the world)


if not (–) what else

"if not (–) what else / could save the world" is a project that aims to take an individual position on ideas, concepts, figures that are supposed to save the world. The project starts in cooperation with the Academy of Visual Arts, Frankfurt, as part of the lecture Coincidental Aesthetics. It will then become an offer for students at other universities in Europe, Asia and America.

Take an individual position is the first part of the project. The other is to develop a three-dimensional object, more precisely a commodity, based on an artistic work done by the participant, which of all the works he or she has done so far, he or she loves the most. The task for the participants is to relate both elements, the positioning and the physical. At first sight, the two elements are not related to each other. By going deeper into each element, relations will be found that show that every idea or ideological position needs a material objectification, which necessarily has to be arbitrary in order to unfold in impact. Every object has the potential to become a fetish, that is, the material dimension of something that otherwise remains ungraspable. The question is how the narrative is constructed to convincingly connect the idea (or personalized ideology) with the randomly chosen object.

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