In relation to your practical project:
Completing the following tasks is a prerequisite for starting the actual design process in terms of visualisation and implementation; at least a short draft of a visual concept and a communicative concept must be produced.

Below are the steps you need to take for each.

In order to participate in the project on site, it is essential to complete this task in advance. Without it, participation is not possible.

Stick strictly to the structure given here. Your draft does not have to be complete. Working out the visual and communicative concept will be part of the project work.

Draft: Visual Concept

1. Research and Analysis:

   • Understand the Project: Gain a comprehensive understanding of the project’s purpose, theme, target audience, and overall vibe.

   • Audience Analysis: Identify the demographic and psychographic characteristics of the target audience.

   • Competitive Analysis: Study similar Projects and their visual branding to identify trends and gaps.

2. Concept Development:

   • Mood Boards: Create mood boards that capture the essence of the Project using images, colors, textures, and typography.

   • Visual Elements: Decide on key visual elements such as color schemes, typography, iconography, and imagery styles that align with the projects’s theme and appeal to the target audience.

   • Sketches and Mockups: Develop initial sketches and mockups to explore different visual directions.

3. Consistency:

   • Style Guides: Create a style guide that outlines the visual elements and rules for their usage to ensure consistency across all communication tools.

   • Brand Identity: Sketch a cohesive brand identity that can be easily recognized and associated with the festival.

Draft: Communicative Concept

1. Messaging Strategy:

   • Core Message: Define the core message that encapsulates the essence of the project and resonates with the target audience.

   • Tone of Voice: Determine the tone of voice (e.g., formal, informal, playful, professional) that aligns with the project’s purpose and appeals to the audience.

   • Key Messages: Develop key messages that convey the main points you want the audience to remember about the project’s purpose.

2. Content Plan:

   • Content Types: Decide on the types of content needed (e.g., posters, social media posts, flyers, banners, videos) to effectively communicate the project’s message.

   • Content Themes: Outline content themes that will be used consistently across different communication tools, ensuring they align with the core message and tone of voice.

3. Channels and Media:

   • Channel Selection: Identify the most effective communication channels (e.g., social media, print media, email marketing, websites) to reach the target audience.

   • Media Plan: Develop a media plan that schedules when and where each piece of content will be released to maximize impact and engagement.

Draft: Integration of Concepts

1. Concept Alignment: Ensure that the visual and communicative concepts are aligned and complement each other. The visual design should reflect and enhance the core message and tone of voice.

2. Feedback and Refinement: Seek feedback from peers, mentors, and potential audience members to refine both concepts before final implementation.

In order to design a consistent communication, it is necessary to have methodological knowledge.
In order to acquire this knowledge in parallel with your practical project, you will need to complete the tasks set in the Methodology course:
1st Semester - Methodology I
2nd Semester - Methodology II
3rd Semester - Methodology III
4th to 8th Semester - Methodology IV