Academy of Visual Arts, Frankfurt
in cooperation with

Konrad Knoblauch GmbH

…………

Konrad Knoblauch GmbH offers interior design for the retail sector. The task here was to develop a special feature for an Adidas store in the center of Munich. Designer Stella McCartney had created a sports line for Adidas that was to be marketed locally.

Assignment: The student team developed a "media dressing room". On a mirrored monitor installed in the changing room, customers were presented with their own image, which dynamically "unfolded" in the sportswear.

"Volumetric Clothing" describes an interactive system that combines a person's body movements and the clothing they are wearing to visualize their presence in space and expand the perception of their outfit.

The basis of the work is a cropped film shot of a moving person: it provides movement coordinates on a two-dimensional plane as well as color and texture information. The size, position and movement of the silhouette control the parameters of a generative grid structure visually derived from the surface textures and fabrics of modern sportswear. The colors of the clothing worn are projected onto the grid structure as a function of the described parameters.

…………

Volumetric Clothing